I downloaded Emacs 23 and unzipped it into C:\Program Files (x86)\GNU\emacs-23.3, and I ran the addpm program to install it. This put it into the Start menu, but when I try to run Emacs, I get two pop-up issues from Windows. First, it asks whether I should trust this downloaded program. I check "don't ask again" and approve. Then I get the UAC asking for admin privileges. When I approve, Emacs comes up and seems to run normally.
I've tried installing it as a regular user and as an admin user. No matter what I do, it always asks those two questions every time I run it.
Clearly I have done something wrong in the installation, but I wonder what?