I remember back in the day when you had to boot the computer and flash outside of windows. However, the manufacturer's site doesn't say anything about doing this. So is it ok to just run the flash program from within Windows 7?
Last time I did this, with an ASUS motherboard and Windows 7, the flashing tool crashed in the middle of the flash operation. Bricked motherboard! I had to buy a new motherboard (and I still don't know what to do with the bricked one).
I strongly recommend against flashing inside the OS. You'd better use other means: most recent motherboards support flashing from a USB key nowadays.
There is no risk when you flash from windows, you have to stop all running programs, and do not power off while updating the bios.
I flash from windows from the beginning (there are several years), I flash lots of motherboards asus, gigabyte,biostar, asrock and there was no problem.
So, yes just run the flash problem without any concern.