I have a Optiarc BD ROM BC-5500S ATA Device and when I put bluray discs into the drive the computer doesn't read them. I hear the drive make 3 noises as if it's trying to read them. Nothing shows up in windows explorer. I am running windows 7 64bit. I can read DVDs and CDs just fine. Bluray seems to be the only problem.
I have installed PowerDVD9, HP DVD Play and HP DVD Media Smart and nothing helps. My laptop is a hp dv7 1273cl. I bought it before the free upgrades to windows 7 were available so I wasn't able to get the upgrade and so HP won't assist me beyond telling me to format and reinstall Vista.