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This Google page refers to a "DART Iframe". Does DART stand for something? I seem to be missing some crucial piece of cultural understanding.

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closed as off topic by heavyd, random Apr 7 '10 at 23:30

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DART, in this context, seems to stand for "Dynamic Advertising, Reporting, and Targeting" (look for "DoubleClick" on that page) – quack quixote Apr 7 '10 at 21:16
up vote 1 down vote accepted

This page provides a link to the answer:

"After a quick google search for "Dartiframe.html", this looks to be a filename associated with the company "doubleclick", who is involved with online advertising."

Also at this site:

I've done a little research and dartiframe seems to be a file you would install if you were using doubleclick and wanted media ads to break out of their iframe.

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Yeah, the link I posted says something similar, and I understand what the file is, I want to know why it is called a DART Iframe, rather than just an iframe. @Quack Quixote seems to have found a reasonable expansion. – Chas. Owens Apr 7 '10 at 21:33

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