Webroot has an amazingly simple user experience, in my opinion. There is literally almost nothing for the end-user to do. The installation is a snap and the default settings are quite good; you don't get popups asking about every single program that wants to access the internet; and it still detects viruses and suspicious activity. It's a pretty quiet program overall with a very small number of false positives, most of those originating from software that isn't malicious by itself, but virus writers often use that software in their viruses.
The main reason I'd recommend it is that it's easy to understand, the UI is fast (unlike most virus scanners), and it has a very low overhead. Scans of the disk are also impressively fast. It even helps protect your web browser from remote code exploits and malicious javascript. Overall it's a good product.
My mom and I love Webroot, but my dad hates it. Why? Because my dad is a paranoid person who actually prefers to see a huge number of nag pop-ups from the virus scanner / firewall every time a program tries to do anything, whether or not the activity is from a trusted program or a part of Windows. He's somehow adapted his user experience to expect and prefer the constant pop-ups that tremendously hinder his productivity, but that's what he wants, at least in his mind. What does he use? McAfee.