You can't -- executing a batch file with the built in Command Prompt is going to keep a window open until the batch file exits.
What you can do is take steps to make sure that the batch file exits as quickly as possible. If at all possible, modify the batch file to run whatever program with the
start command. By default,
start returns immediately without waiting for the program to exit, so the batch file will continue to run and, presumably, exit immediately. Couple that with modifying your shortcut to run the batch file minimized, and you'll only see the taskbar flash without even seeing a window onscreen.
One caveat to this is that if you're running a console-mode program, which many script interpreters are, the batch file will wait for the program to exit, and using
start will spawn a new console window. What you need to do in this case is run the Windows-based version of the interpreter instead of the console-based one -- no
start necessary. For Perl, you would run
wperl.exe instead of
perl.exe. For Python, it's
pythonw.exe instead of
python.exe. The old win32 Ruby distribution I have downloaded has
rubyw.exe, which should do the same thing.
A final possibility is to use a 3rd-party tool to run the command prompt with a hidden window. I've heard of such things but never had a use for them, so I don't know of anything in particular to point you to.