Another option could be to use
break-pane followed by
join-pane. From the man page:
break-pane [-d] [-t target-pane]
Break target-pane off from its containing window to make it the
only pane in a new window. If -d is given, the new window does
not become the current window.
join-pane [-dhv] [-l size | -p percentage] [-s src-pane] [-t dst-pane]
Like split-window, but instead of splitting dst-pane and creating
a new pane, split it and move src-pane into the space. This can
be used to reverse break-pane.
So you could select your pane and do
break-pane and then once your done with the maximised version, you could re-join it with
join-pane - might need some default arguments to put it back in place, or just rearrange afterwards.
Note that join-pane appears to be in tmux 1.3 but not 1.1. (Not sure about 1.2, sorry).
And just to mention that terminator (a GUI (GTK based) terminal multiplexer) can do the zoom thing. (Ctrl-Shift-X is the default keybinding). Of course it doesn't do lots of things that tmux does ...