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Apple typically charges a markup for its own MacBook Pro RAM - often twice (or more) the price of Crucial RAM.

Is Apple RAM actually better, or is it just a rebrand of another manufacturer's memory?

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This question was asked and answered over at apple.stackexchange.com: Apple-Certified RAM?. Summary: yes, there is one real, significant difference between Apple RAM and non-Apple RAM. –  Dori Mar 10 '11 at 5:17

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It's just a rebrand, and quite possibly came from Crucial. :) This is a common revenue-enhancing stunt practiced by many computer makers (although Dell has reportedly dropped it of late); Apple is banking on people being willing to pay extra to not have to worry about installing it, phantom "compatibility" issues, etc.

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Chances are it varies as well. It may be Crucial one month and another brand the next, depending on availability at the Apple warehouses, but it will always be a rebrand. –  MaQleod Mar 9 '11 at 20:17

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