Take the 2-minute tour ×
Super User is a question and answer site for computer enthusiasts and power users. It's 100% free, no registration required.

There's an idea within my company to put QR codes in some of our marketing literature, and I'm trying to find some stats (or specific device info) to help me make the decision.

My feeling is that, of those clients with a smartphone (BB, iOS, Android, Symbian...) very few of would have either the knowledge or the software (pre-installed) to read a barcode/qr code.

Information that would be useful:

  • published results where companies have used QR codes and analysed usage
  • a guide to which mobile OSs recognise a barcode natively in the camera app or have a specific reader app factory-installed
  • any info regarding percentage penetration of barcode reader apps across all mobile OSs
  • survey results covering questions such as "would you be able to read a qr code?"

I've found quite a bit of info on mobile OS market share (such as StatCounter Mobile OS data) but only one article regarding penetration - Dubit's results of a survey of 1000 UK teens.

Thanks for all your time!

Adam

share|improve this question

closed as off topic by Kyle, Linker3000, Sathya Apr 15 '11 at 12:37

Questions on Super User are expected to relate to computer software or computer hardware within the scope defined by the community. Consider editing the question or leaving comments for improvement if you believe the question can be reworded to fit within the scope. Read more about reopening questions here.If this question can be reworded to fit the rules in the help center, please edit the question.

Browse other questions tagged or ask your own question.