You could alternatively use a batch script.
Here is an example one, it will need to be tweaked a little.
In this example I use 7zip, which is free.
@echo off
CLS
SET backuptime=%DATE:~10,4%-%DATE:~7,2%-%DATE:~4,2%-%TIME:~0,2%-%TIME:~3,2%
echo %backuptime%
echo Running dump ...
"C:\Program Files\Microsoft SQL Server\100\Tools\Binn\SQLCMD.EXE" -S
(local)\SQLExpress -i D:\dbbackups\bk_%SQLExpressBackups.sql
echo Zipping ...
"C:\Program Files\7-Zip\7z.exe" a -tzip "D:\dbbackups\zipped\bk_%backuptime%.zip" "D:\dbbackups\bk_%SQLExpressBackups.sql"
echo Deleting the SQL file ...
del "D:\dbbackups\bk_%SQLExpressBackups.sql"
echo Done!
Or if you want to just zip up the back up foler, after the back up is done you could do the following:
@echo off
CLS
SET backuptime=%DATE:~10,4%-%DATE:~7,2%-%DATE:~4,2%-%TIME:~0,2%-%TIME:~3,2%
echo %backuptime%
echo Zipping ...
"C:\Program Files\7-Zip\7z.exe" a -tzip "C:\dbbackups\zipped\bk_%backuptime%.zip" "C:\Backup\Jira.bak"
echo Done!
Save this as sqlbackup.bat and schedule it to be run everyday.