if you are a "Stander User" as what Microsoft called, you should keep the default 4096 bytes. Basically, the allocation unite size is the black size on your hard drive when it formates NFTS, if you have lots of small really small files, than its a good idea to keep the allocation size small so this way your harddrive space won't be wasted. If you have lots of large files, keep it higher will increase the system performance by having less blocks to seek.
But again, nowadays hard drive capacity is getting higher and higher it makes small different by choosing the right allocation size. Suggest you to just keep the default
also keep in mind that the majority file are relatively small, larger files are large in size but small in unites.