Typically you don't want to touch your $VIMRUNTIME folder. This has many
drawbacks, some consider the worst drawback being the fact that this folder will
be overwritten in Vim updates, and you'll lose everything silently. Also, it's
definitely not practical.
In your runtime path a "personal" directory should be included. In Unix et al
this directory is ~/.vim. Looks like you're under Windows, so it might be
something like $HOME/vimfiles. You may want to check :h runtimepath
If you don't have that folder, create it and put your plugins there. The
structure is the same from $VIMRUNTIME and is described in the very same help
topic.
Note that the snipMate plugin require many other files to be included in your
installation. After you unzip (manually) the archive, place each of those
folders in your Vim folder, or just the files if the folder already exist. It
will end up being something like this (in my case, the folder is .vim):
.vim
├ after
│ ├ plugin
│ └ snipMate.vim
├ autoload
│ └ snipMate.vim
├ doc
│ └ snipMate.vim
├ ftplugin
│ └ html_snip_helper.vim
├ plugin
│ └ snipMate.vim
├ snippets
│ ├ _.snippets
│ ├ c.snippets
│ ├ objc.snippets
│ ├ ...
│ ├ sh.snippets
│ └ vim.snippets
└ syntax
└ snippet.vim