In desktop Tweetdeck, how can I follow one user in one column? It's gotta be something dead-simple, but for the life of me, I cannot get the hang of that application's user interface. Too out of what I'm used to.

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It's not possible (any more?). As a workaround, you can probably create private lists and add each user you want to follow to a list. Then click on Add Column -> Groups/Lists -> Select the list.

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