When re-formatting the "drive" you're actually only formatting a partition on the drive. You need to use the DISKPART utility to remove the partitions... and create 1 single partition covering the full volume.
diskpart can be a bit dangerous, because if you pick the wrong disk/partition/etc... you can remove partitions/disks/etc that you didn't want... and lose all data on your machine... proceed with EXTREME CAUTION! I make no guarantees of any kind, and anything you do from here on out is your own fault.
Open up a command prompt as administrator (start -> search for "Command Prompt", right-click and "Run As Administrator". You'll get a black text-only window that pops up. type "diskpart" and press enter. You'll end up with a new prompt that looks like:
DISKPART>
From here, type list disk, and you'll get a listing of all drives on your machine. select disk # will select the disk #, and then you can list partition to get a listing of all partitions on the disk. If you're sure you have the right disk/partition... you can then proceed to do a delete partition # until all partitions are removed from that drive. Once they're all removed, you can then do a create partition primary to create a new partition that covers the entire drive. Alternatively, at this point you can create multiple primary partitions... of varying sizes as needed by appending SIZE=# (in MB) to the end of the create partition statement. Not specifying a size will use the entire disk. Once the partition is created you can exit and then go back to your pretty GUI and use the format option to format that blank partition.