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I know you can add parameters on the shortcut. However in windows 7, the "pinned" applications. I cant seem to edit the parameters for a pinned app. I assume the pinned apps are stored as shortcuts somewhere within the user's directory, not sure where?

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Pinned item shortcuts are stored in %appdata%\Microsoft\Internet Explorer\Quick Launch\User Pinned\TaskBar.

But you don’t need to edit them there; you can right-click the entry in the Taskbar, then right-click the program’s icon in the context-menu (just above the pin entry, above the close entry) and select Properties. Then you can append the appropriate command-line arguments (in this case --incognito).

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