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I have an iPhone 4 and Mac OS X Lion. In iTunes I have checked Info > Sync Address book contacts.

However when I add a new contact to Address Book and click on sync, I do not see the new contact on my iPhone.

If I add a new contact on my iPhone, even after syncing I do not see it in my Address Book.

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Maybe you can try updating both your Address Book version and your iPhone firmware to the latest. Also, try using Outlook for Mac to sync iPhone contacts instead.

According to this thread, the issue seems to be sourced by Mac's Address book and the way it handles contact info on the iPhone.

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Apple has a support document that elaborates how to sync your contacts.

Go to both your iphone and your laptop, and make sure you are syncing all groups.

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