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Does anyone know where to create keyboard shortcuts in Windows 7?

For instance, I would like to bind the launching of google Chrome to a keyboard shortcut, does anyone know how to do it?

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up vote 5 down vote accepted

You can create a shortcut and assign it a hotkey: enter image description here
That hotkey should be globally accessible.

Also, applications that are pinned to the taskbar are accessible with Win+1 through Win+9 (depending on their position on the taskbar).

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