tl:dr;
(for those of you who think scrolling past screenshots takes too much time):
How do I configure Mass Effect to use my NVidia graphics card?
My problem:
I have an ASUS N53SN which, except for the NVidia GeForce 550M card also has an adapter called "Intel(R) HD Graphics Family" in device manager. As I understand it, this adapter is somehow built-in in the motherboard, but I might be wrong on this point.
I just installed Mass Effect (yes, the first game in the series) and I was taken to the configuration utility to set my graphics (and other) settings. Well there, I noticed I could not choose my NVidia card:

I went into the NVidia control panel, and checked there what setting I had for choosing graphics cards. I made sure the global setting was to use the NVidia card:

I also added application specific rules for all programs in C:\Program Files (x86)\Mass Effect and C:\Program Files (x86)\Mass Effect\Binaries, that said "use the NVidia card":

After entering these settings, I let the configuration utility rescan my hardware. However, none of this has helped - the first screenshot is still accurate.
How do I let the configuration utility know that I have an NVidia GeForce card, so I can choose appropriate graphics settings?