Assuming your game is in A1, something like this should do the trick:
=IFERROR(REPLACE(A1; SEARCH("="; A1) + 1; SEARCH("Mature"; A1) - SEARCH("="; A1) - 1; ""); A1)
(Note: depending on your regional settings, you may have to replace the semicolons in the formula with commas.)

The REPLACE() function removes (by replacing with an empty string "") a given number of characters in the original string (A1) from the given starting position (right after the = sign).
If A1 doesn't contain the word "Mature" (or the = sign, for that matter), Excel throws the #VALUE error, which the IFERROR() function catches and returns the contents of A1 instead.
After the above, you can hide and lock the column with the original names, or copy the censored names and choose "Paste Special..." → Values to completely replace the original names. Or if your desired output is a text file, you can also move the censored names to a separate worksheet and export only that from Excel.
=sign and that word? – Indrek Sep 25 '12 at 10:22