I just installed a Core i7 3770K. I have a Corsair H60 Hybrid CPU cooler with fans on both sides of the radiator for a push/pull configuration. I have the airflow for the radiator pulling in air from outside the case. My no load temps are about 37-42 C. I converted a MKV yesterday to M4V to test the CPU and temperatures were up around 78 C. The TCASE on Itel's website is 67.4 C. Would that indicate I installed the heatsink poorly? I haven't even begun to overclock it!
http://ark.intel.com/products/65719/
I did see this post for the Core i7 940 from a while back... but I didn't know how the Ivy Bridge compared...