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When I tried to re-run the upgrade assistant to re-download Windows 8 setup files, it asked me to purchase Windows 8 again but I have already paid for it.

So, how do I re-download the setup again?

share|improve this question… – Elmo Nov 6 '12 at 17:02
up vote 3 down vote accepted

I just received an email containing my order information including the Windows 8 product key and a link to download Windows 8 setup.

I clicked on the link If you need to download Windows, write down your new product key and enter it here and it started downloading the Windows 8 setup again:

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