Is there some way to create a new profile?
Can I backup my profile?
If you're not the only Google Chrome user on your computer - even for the same Windows user (common on PCs at home, shared among family members for example) - you can keep your private data, like the surfing history, separate from each other using Chrome user profiles.
There is a command line switch for the Chrome application that allows specifying the user data folder:
Here is a good tutorial how to create these different user folders in Google Chrome.
You can backup these profiles by simply copying the content of your folder(s). The default folder for Windows are:
Since the other answer was written (2009), Chrome has implemented an easy-to-use interface for creating user profiles:
Creating a new profile, in effect, creates a new directory in Chrome's data directory (