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A BAT file just does not look good to me in 2013 for such a simple task. Is there an easy alternative to that on Windows 7?

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I am probably too old-fashioned but I am still using CMD files for this. – utapyngo Jan 12 '13 at 15:35
up vote 4 down vote accepted

Create a shortcut to your program.

In shortcut properties, Shortcut tab, add the arguments to the Target field.

E.G.

"C:\Program Files (x86)\Google\Chrome\Application\chrome.exe" about:blank
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