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Many people who have taken the $39 offer to upgrade to Windows 8 Professional are having this problem. Most of the apps on the Start screen don't work. This is only occurring with customers that have upgraded from Windows 7 or Windows XP to Windows 8 Professional.

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Sounds like you are using the default Administrator account. The documentation on this account clearly explains this account cannot be connected to a Microsoft Account and its access to the Windows Store thus will be limited. In my testing not a single application from the store will actually work, even though I was able to install the application, and no problems were reported. The application in question simply refuses to run. I can promise you this problem is NOT just happening to customers who upgrade form Windows XP. –  Ramhound Jan 24 '13 at 20:34
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I think Ramhound should submit his comment as the definitive answer. I installed Windows 8 from scratch (NO upgrade), I have an ordinary user, when I try to install an app from the Store I get a message 'Add your Microsoft account'. Do you get that too Dave Posh? –  Guy Thomas Jan 24 '13 at 21:38
    
@GuyThomas - If I post an answer it will just be given downvotes. –  Ramhound May 11 '13 at 22:03
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