Why are some processes in Windows 8 32-bit? For example: I have the 64 bit version of iTunes, but it is a 32 bit process(in Task Manager). Why is this so?
It costs less to do nothing than it does to do something.
Before there was 64-bit there was 32-bit. And 32-bit applications continue to work in 64-bit Windows. Therefore, a company looks at their product and says "hmm.. does it work? Yes? Then don't do anything".
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Because you in fact, do not have a 64 bit version of iTunes. There may not be a 64 bit version of iTunes. Proprietary software often does not bother porting their apps to 64 bit because the 32 bit version works well enough.