Our work server was previously used to host a popular podcast link. The podcast is removed from iTunes but users are still trying to access the podcast link on our server. The user-agent strings in our stats show that most users are trying to access the dead link from the iTunes application.
This means that the majority of our traffic to our website is for an old podcast, which is a dead link. We want prevent people trying to access the link, but we are unsure how to prevent this.
This is throwing our website stats off by a considerable amount, so my query is...
What is the most effective way of preventing users from trying to access the dead podcast link / cancelling their podcast subscription?
All solutions (.htaccess, iTunes podcast management) welcome, I would ideally like to prevent users from accessing the dead link altogether.