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I just bought a new laptop that came with Windows 7 Pro 64bit in Italian. I'd like to have it in English, but language packs are an option available only with the Ultimate version.

Can I install the English version downloading the official DVD available from Digital River but using my actual product key? Is it legal/possible?

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During installation, you should be able to pick your language (it's actually the first step). The license key is not tied to a specific language version of Windows 7. The benefit with the Ultimate edition is being able to seamlessly switch languages after installation. – Oliver Salzburg Mar 22 '13 at 22:55
I have the original dvd that came with the laptop, but if I try to reinstall the operating system (restarting the machine with the dvd in it) it let me only select Italian. No other languages are available.. – Stefano Mar 22 '13 at 23:00
Okay, weird. I was not aware of a situation like that. Sorry :( Under this circumstance, I'm not sure if using a copy from Digital River will work. Might be worth trying though. – Oliver Salzburg Mar 22 '13 at 23:03
@OliverSalzburg: Perhaps the DVD he got with his laptop is an OEM version that's language specific? I think using the English Win7 Pro ISO is a good idea, and as a bonus there'll be no crapware! – Karan Mar 23 '13 at 1:12
@Stefano: See here for the ISO. – Karan Mar 23 '13 at 1:13
up vote 1 down vote accepted

I'm responding just to confirm that it works.

I've downloaded and installed the english iso of Windows 7 Professional from Digital River, used my product key and activated it online.

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