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I have a spreadsheet that looks something like this:

Full Name    |      Email          |      Phone Number
---------          -------               -----------
Billy Bob          bob@gmail.com          8019929102
Sally Sue          sue@gmail.com          8013439403
Billy Bob                                 8013432343
                   bob@gmail.com
Sally Sue
Joe So             joe@gmail.com

I want to remove duplicates based on email and keep the row that has the most complete data (the most columns filled). After I do email i'll look for duplicates based on Full Name and then phone number etc..

This is going to be done on almost 500,000 rows of data.

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2  
Would it be viable to export the file into a CSV and parse it with a tool other than Excel? – rink.attendant.6 Aug 20 '13 at 4:25
    
I suppose so yes – Talon Aug 20 '13 at 4:41
    
which Phone Number is correct for Billy Bob?!? – Aprillion Aug 20 '13 at 16:44
    
In this scenario it doesn't matter, either one is just as likely to be correct. The only thing to worry about is which row has the most data. – Talon Aug 20 '13 at 19:14

Add a helper column that counts the number of fields. Then you can highlight dups.

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