Being a new user to Apple, I'm trying to figure out a gap in the communication between the Apple App Store and software Installed. I have two scenarios, purchased iWork 09 with physical media installed on OSX Mavericks and purchased Techsmith Snagit (5 seat license) from Manufacturer's Online Store.
When I installed iWork 09 on OSX, the Apple App Store noticed this installation and it allowed me to upgrade to the latest version. I was then able to go on to my Apple Laptop and directly download it as iWorks was now associated with my Apple ID. I didn't have to first install iWork 09.
However, with Techsmith SnagIT, on the first computer, I installed it and it is still showing the purchase price instead of installed. On the second computer, SnagIT does not show as purchased but just shows the price.
My question is: How can I associate the offline (not purchased through Apple App Store) purchase of SnagIT with my Apple ID so that I do not have to manually install the offline version on each machine? I would like to do this incase I lost my email and installation backup as it would be associated with my Apple ID and downloadable at any point.