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Suggest how organisations uses Adwords before IPO(budget,time,keywords etc) ....i am webmaster for B2B company going for IPO.

Is there any case study ?

What could be minimum budget...they are into gold mining etc and dont need much publicity otherwise.

What budget would you suggest ..you can guesstimate!

regards sk

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I need to convince the CEO that Adwords is really needed! He is a finance expert!! – sunny Nov 16 at 11:51
This isn't a computer related question. This is about SEM and budgets, not covered by the site. – Eight Days of Malaise Nov 16 at 11:57
@eight i did found one question abt adwords here. Could u suggest right place to discuss SEM & budgets. thanks. – sunny Nov 16 at 12:24

closed as not computer related by Diago♦ Nov 16 at 14:04
Questions on Super User are expected to generally relate to computer software or computer hardware in some way. This question is very far afield from software or hardware.

1 Answer

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Personally, I would look for promotions and free credit deals... I have seen some free $75 when you deposit $5.

I would do something along these lines and just see how it goes. There is no point in paying thousands if it goes no where - just do the bare minimum and see what sort of increase you get (Be sure to track and have custom landing pages e.t.c.)

If for example, for every $10, you get $100 extra profit per order / order increases - go with it, pay a lot more!

If you are getting no increase in business and just spending money like crazy - don't go ahead... You may have more luck looking for the sort of places where you can just pay 5c per thousand impressions or similar.

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