The simple answer is because the spam e-mailers are using a technique that GMail's filters haven't caught up with. As to what that technique is I don't know.
By flagging the e-mails as spam you're helping to train the algorithms and present new examples to the developers. Eventually the filters will catch up and then the spammers will try something else. So don't stop reporting them.
It's a never ending arms race between the two sides, and as long as someone somewhere responds to the e-mail it's worth the spammers investing time and money in trying to outwit the spam filters. Only when no one responds to these e-mails will they stop - but then they'll be trying some other way of separating you from your money.