Consider an Excel Online spreadsheet with hyperlinks to numerous third-party URLs. Is there a way to track when users follow one of those links?
All the tracking tricks I’ve found for Google Analytics and Tag Manager seem to involve links to or from my website, but not from Excel (or similarly, from an email) directly to a third party site. Is there perhaps a way to wrap the destination URL with additional information that first routes it through Google Analytics or my site before bouncing the user to the final destination? (Note that Excel Online doesn't currently support macros/VBA.)