Struggled taking out the GPU, eventually managed and this happened.
I literally just received it today. Is it now broken?
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Yes and no (but you're probably fine).
Never force the graphics card (or any expansion card) out of its socket; if it's not budging, there's a reason for that. One of the most common reasons is that you do not release the catch on the back of the PCI-E slot:
By forcing your card out you could have damaged its pins; your photo isn't clear enough to be sure of this. The only sure way is to re-insert the graphics card and turn the system on.
From your photos it simply looks like you've just buckled the plastic slightly when you took the card out, and you're probably O.K. Again, the only sure way is to insert the graphics card and power up the system.