The idea is that most consumers need much more downstream bandwidth than upstream bandwidth, and an asymmetrical connection would therefore better utilize system capacity.
While content creators (e.g. YouTube channels that upload lots of videos) can use lots of upstream bandwidth, most consumers will use far more downstream bandwidth than upstream bandwidth. As a result, reserving some one-half of system capacity for the uplink is going to waste a lot of resources that could go to the downlink instead. The more efficiently the available bandwidth is used, the more customers it can serve, which means more revenue and fewer resources wasted.
Note that not every residental FTTP/FTTH service is asymmetrical. Here in the US, Verizon Fios is symmetrical on all plans.