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In previous editions of Windows you could hold Shift and then Right Click an application from the Start Menu and you would see the "Run as different user" option. In Windows 10 it just closes the menu.

I know if I do it from the desktop/file explorer it works but I would like to get this working from the Start Menu when you search applications.

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    See if this helps, you would need W10 pro or higher for this to work...howto-connect.com/… – Moab Aug 10 '16 at 18:17
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    Or this....windowsitpro.com/windows-10/… – Moab Aug 10 '16 at 18:18
  • This is still possible. If its not offered then the group policy that handles is has been configured to be disabled. I once upon a time wrote an answer to document how to enable it. – Ramhound Aug 10 '16 at 19:22
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You need to enable a registry value to show Run as different user in the right-click menu (in Windows 10 Start screen). Copy the following lines to Notepad, and save the file with .REG extension -- for example: showrunas.reg

Windows Registry Editor Version 5.00

[HKEY_CURRENT_USER\SOFTWARE\Policies\Microsoft\Windows\Explorer]
"ShowRunAsDifferentUserInStart"=dword:00000001

Then double-click showrunas.reg to apply the setting to the registry. Logoff and login back, or restart Explorer shell for the change to take effect.

Right-click on a Pinned item (pointing to a desktop app) in the Start screen, click More and click Run as different user.

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    This worked. How did you even find this though? There wasn't even a key for Explorer under registry HKCU\...\Microsoft\Windows\ – throwayusername Aug 11 '16 at 14:47
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    It's basically a GPO setting available under Administrative Templates > Start menu and Taskbar. Show Run as different user command on Start. Some of the Policies registry subkeys don't exist by default. – w32sh Aug 11 '16 at 15:02
  • Interesting didn't realize that but it makes sense. Is there a way in Group Policy Management Editor to view which registry key is being modified? How were you able to tell me the key? – throwayusername Aug 11 '16 at 17:34
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    Local Group Policy Editor is available in Pro and higher editions. To see the exact value being modified, use Process Monitor. – w32sh Aug 11 '16 at 17:37
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    You can also put this in HKEY_LOCAL_MACHINE under the same path in order to have it apply to all users rather than the currently logged in user. – TylerH Sep 7 '18 at 21:22

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