Actually it took me a wile to get this right, so I thought let's post it here.
"C:\Program Files\ImageMagick-7.0.10-Q8\magick" convert -crop 100x100+800+600 fileIn.png fileOut.png
so one need both "magick","convert" without "-" and then the options with "-".
The history of this strange call is that convert used to be an executable (The only executable is magick). However since there was another windows system program with the same name "convert", it's now passed as an argument somehow. Moreover one needs to have the folder in path.
An easy batch to simplify the call could be:
crop fileIn.png fileOut.png 100,100,800,600
where the code would be
crop.bat
set fname1=%1
set fname2=%2
set x0=%3
set y0=%4
set w=%5
set h=%6
"C:\Program Files\ImageMagick-7.0.10-Q8\magick" convert -crop %w%x%h%+%x0%+%y0% %fname1% %fname2%