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I have multiple Google Chrome profiles (e.g. "Work" and "Home"). Chrome will create desktop shortcuts for these, called <profile name> - Chrome using the Chrome icon combined with the profile avatar, e.g.

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But how can I put this shortcut in the start menu properly? If I right click them and select "Pin to Start", I get this.

enter image description here

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  • Essentially, you would like to see the traditional icon. Try to copy the shortcut to your All Apps list in the following location: %AppData%\Microsoft\Windows\Start Menu\Programs. If the icon still appears normally you can potentially right-click that shortcut within the alphabetical All Apps list and select Pin to Start. Hopefully that will retain the Google Chrome icon.
    – Run5k
    Aug 25 '17 at 16:36
  • Well the same icon and name as the proper shortcut not this "W~Chrome." thing. Will investigate the Start Menu directory when back on the system, maybe it works differently to the desktop and retains the shortcuts own icon and name. Aug 25 '17 at 23:22
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Might be a bit late, but what I did to make it appear in the Start Menu is:

  1. Copy/cut the Chrome profile shortcut from the Desktop
  2. Paste the shortcut in:
    %ProgramData%\Microsoft\Windows\Start Menu\Programs
    
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  • Fortunately, it works not only for Crome Profiles, but for any desktop icon. Particularly, it worked for the icons of applications without installer (so called portable). This is exactly what I pursued.
    – moudrick
    Mar 4 '20 at 9:40

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