On Windows, if I want to enjoy a rtf book, I use MS word and use the full screen reading view.
What is a similar/inexpensive solution on the mac.
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Preview has a very nice full screen mode enabled by ⌘+Shift+F.
You will have to resave the rtf document as a PDF using TextEdit.
I like to use the megazoomer plugin, which allows any cocoa application to become full screen. Every time I used it on a terminal window I feel nostalgic of DOS days...
MS Word is available on OSX as well, so you can simply keep using that if you wish.