DeltaCopy does a similar thing to cwrsync but is particularly focused on windows, and comes with a GUI. It basically packages the cygwin port of rsync together with an ultra-minimal cygwin install. It then wraps a semi-decent windows GUI around it.
Note that I've had some pretty unpleasant troubles with rsync over ssh under windows, so YMMV. Unfortunately there is nothing better for incremental backups. A native version would be nice - there have been many attempts but all have been abandoned, including the above RSyncWin32.