Downloaded VMware FUSION Pro 12 on Mac.
On the load page, these is a "Get a Free License Key" button.
After click the button it redirected to this page: https://www.vmware.com/try-vmware.html?p=player&&/
How to do next?
https://my.vmware.com/web/vmware/evalcenter?p=fusion-player-personal It appears that was a bad link. I believe on Fusion is free, Fusion Pro likely is not. Above link seems to indicate you have to register a VMWare account t to get that free license. Hopefully it's that & not a 30 day trial. Link above was taken from Fusion product page: https://www.vmware.com/products/fusion/fusion-evaluation.html
Their blog post backs you up that it should be free: https://blogs.vmware.com/teamfusion/2020/08/announcing-fusion-12-and-workstation-16.html
i had the same problem, so please clean cache or use an other Browser, after i used Safari i get the key by open the link: https://my.vmware.com/group/vmware/evalcenter?p=fusion-player-personal