How do I start different profiles with Google Chrome with different favorites, and so on?
You have to create a new profile folder and use a different Chrome shortcut with
--profile-directory command-line argument to specify the profile's location
Here's how you can go about doing it;
Create another user from Chrome → Settings as described in this answer.
There will be a "default" profile directory & a "profile 1" directory in
Create a new shortcut to Chrome: Name the new shortcut as you see fit (for example, "Chrome 2nd profile")
Right-click the new shortcut, choose Properties, paste
--profile-directory="profile 1"at the end of the Target field. The result on Windows 7 should be:
C:\Users\YOUR-USER-NAME-HERE\AppData\Local\Google\Chrome\Application\chrome.exe --profile-directory="profile 1"
That's it - you can now use the regular Chrome or "Chrome 2nd profile" and any changes made in one won't correspond in the other.