The difference in size for the Windows 8 Consumer Preview ISO images, between the 64 bit and the 32 versions is 800 Mb or a difference of 24%.
I've never seen a difference so large.
Why is there such a big difference?
There are several reasons for the size discrepancy:
The first and last reasons do not contribute nearly as much as the 32-bit software that ships with 64-bit Windows - but for the sake of completeness, they should be considered.
64-bit versions is generally bigger that 32-bit version for a couple of reasons.
The first thing to consider is the type of compiler and the runtime environment where the software executes. If the software is built with a compiler that produces native code and runs without a runtime environment, it is possible to see small differences in generated code size, which is related to larger instruction set in CISC processors.
Second, if the software is compiled to run under a runtime environment, such as .NET, you will not see any size differences, since the compiler generates the same (intermediate) code.
Finally, the 64-bit version of Windows contains the complete 64-bit version with some of the 32-bit version counterparts. This is required since some software is 32-bit and need to run without modification in Windows 64-bit.