Is it possible to buy windows 8 online as a digital download? (the full install non-upgrade version)
Similar to the way windows 8 upgrade can be bought as a digital download from windows.microsoft.com but for the full version.
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"As previously announced, the lineup does not include a full package product (FPP) SKU for retail purchase. Instead, consumers will be allowed to buy the OEM product, install it on a new PC or in a virtual machine, and take advantage of the Personal Use Rights section of the OEM license. That represents a significant savings for consumers, who can pay $140 for a full license for Windows 8 Pro rather than $275 for the full retail package."
Full version OEM here but not a digital download, I am willing to bet MS will offer the Full version OEM for download at some point, time will tell. Their big push right now is get as many people to "upgrade" as they can by offering the discounted price.