I am looking for a free way to block ads for IE10. A way which works in both the Modern UI version as well as the desktop version.
I have found Simple Adblock but only the trial version is free.
What do you recommend?
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Unfortunately nothing like this exists, but you can try to block ads the old fashioned way, with a HOST file. This is a special file that will block all traffic from domains that are suspected as being advertizements. Detailed instructions on how to use the file can be found here. Among my favorite block lists can be found here.
If you set it up in a special way, Internet Explorer's built-in Tracking Protection feature blocks ads -- and works even better than the HOSTS-file solution suggested in the answer Mikhail wrote.
IE has a built in ad blocker, you merely have to tell it which sites/adverts/cookies etc to block. Fortunately these lists have already been made. Just browse to http://www.iegallery.com/en-us/trackingprotectionlists and click add list and explorer will add it to the integrated ad blocker.
BTW, uses the same blocking lists (Easy-List) as ad-blocker on chrome
ABP for IE uses EasyList, an ad-blocking filter list, with an option to use it with one of the regional EasyList variants. EasyList is the same filter list that is also used by default in ABP and uBlock Origin for Chrome and Firefox. Since it uses ABP syntax filter lists, it blocks ads better than the less effective IE Tracking Protection Lists, and HOSTS file based ad blocking.
While Internet Explorer should no longer be utilized as it's no longer supported and hasn't received a security update in ~3yrs, this applies to all browsers.
I also recommend adding the Malware Domain List below the MVPS hosts entries
%WinDir%\System32\drivers\etc\hostsin Notepad as Administrator
hosts.txtand copy it's contents
%WinDir%\System32\drivers\etc\hostsand save: CTRL+S