I can't for my life figure this out?! The accepted answer here isn't helping me.
Found it! It was hidden in the depths of Preview printing options. Select Paper Type/Quality and it's under 'Color Options':
EDIT - Cullub
In OSX 10.10.3, Preview
Quality & Media.
I have a strong feeling the cause of the variety of locations is due to the printer drivers themselves.
The drivers are provided by the manufacturers, even the ones included with the OS. I don't think they all follow the same human interface guidelines or don't make much of an attempt at uniformity.