I would like to be able to insert an equation into a word 2010 document **without** having to Click Insert -> Equation from the ribbon.
As an example:

```
the equation of a line is:
\eq(y=mx+b)
where m is the slope and b is the y-intercept. (and so on)
```

where \eq is my made up escape sequence. Is there such an escape sequence to get the equation caption? or am I out of luck? Google has not proved useful so far.