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How do I add a custom category to the "All Apps" part of the Windows 8 Start Menu? I've tried simply adding a folder to both C:\Users\<username>\AppData\Roaming\Microsoft\Windows\Start Menu\Programs and C:\ProgramData\Microsoft\Windows\Start Menu\Programs (not at the same time) a la Add programs to start menu search without adding a tile. But those just add the folder's contents to the Desktop category.

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OK I just tried this myself. I went to C:\ProgramData\Microsoft\Windows\Start Menu\Programs and created a folder called Test.

I found a random program's .exe, right-clicked it and clicked Send to>Desktop(Create a Shortcut).

Then I moved that shortcut on the desktop inside C:\ProgramData\Microsoft\Windows\Start Menu\Programs\Test.

When I entered Start Menu> All Apps (By Category), there was a Test category with the 'button' thingy linking to me .exe below it!

Note that to see the 'Test' category name, you must view All Apps By Category or By Name.

Refer to this for more information.

I'm not sure why it didn't work for you... have you tried signing out and in again? Did you put a shortcut in the folder? Try following exactly the steps described in the link provided if it still doesn't work. :)

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